4M Digital Insights Hub

Google’s AI Max is not a standalone campaign, but a search-campaign setting that layers automation—broad match, smart bidding, responsive ads—onto your existing Search efforts. This post reveals how it mirrors Dynamic Search Ads and Performance Max, what’s new (like asset reporting and URL controls), and when it deserves a test. Essential reading before flicking that toggle.

At IAB NewFronts in early May 2025, Meta took the stage to show us (once again) that they’re all-in on short‑form video, creators, and squeezing every last drop of attention from Reels and Threads. In this blog, we unpack major updates - from Reels Trending Ads and the new Creator Marketplace Trends tab, to an API for scaling creator collabs, Partnership Ads tweaks, and video ads on Threads - plus a no‑fluff checklist for action.

July’s here and it’s packed with opportunities, from major retail moments like Amazon Prime Day to cultural celebrations like Canada Day and Bastille Day. This campaign planner highlights the key dates that matter across the UK, US, and Europe, plus timely content ideas to help you build ads, emails, and organic posts that drive performance. Whether you're planning ahead or making last-minute tweaks, this guide has you covered.

Thought Perplexity was ad-free? Think again. We’re diving into what Perplexity Ads mean for PPC, how they could shake up search, and why Google’s not off the hook just yet. Spoiler: it’s not time to panic, but you’ll want to keep an eye on this one.

Discover why Google Ads Quality Score still matters in 2025 and how it impacts your ad performance and costs. This post breaks down what’s changed, what hasn’t, and how to boost your score with practical, up-to-date tips.

Google Marketing Live 2025 was packed with AI updates, but what was actually new, and what was just renamed? We break down the real innovations, what’s worth testing, and what Google conveniently forgot (again: B2B and lead gen, anyone?). Plus, a well-earned shoutout to #PPCChat and why Microsoft Activate may have just done it better.

In 2025, audience signals are no longer a nice-to-have—they’re the backbone of high-performing Google Ads campaigns. With automation running the show, feeding the right data is key to reaching the right people, at the right time, in the right way. In this blog, we explore how audience targeting fuels performance across Search, Performance Max, and Demand Gen and why skipping it could be costing you conversions.

May is packed with opportunities to create meaningful connections with your audience. From seasonal shopping trends and cultural...

Dynamic ad variations allow you to tailor your Google Ads to different audience segments, making your campaigns more relevant, engaging,...

April is here, bringing fresh opportunities to connect with your audience in a meaningful way.

Google Demand Generation Updates: More Control, New Creative Tools & Better Reporting. Read more from 4M digital in this weeks blog

March is full of opportunities to connect with your audience, from seasonal shifts to cultural celebrations and awareness days.

Is Google Ads Search Max the next evolution of search advertising or just DSAs with even less control? Discover More

Google Performance Max in 2025 brings better audience segmentation, asset grouping, and real-time diagnostics for smarter ad performance.

Join us on The Monday Morning Marketing Podcast. Learn tips on ad types, budgeting, keyword strategies, and combining PPC with SEO.

Boost your January 2025 marketing with key dates in this blog written by 4M Digital.

Optimising your Google Merchant Center feed is key to driving conversions. Here are the top strategies I shared on PPC Zone in July 2024.

Master the 2024 Q4 eCommerce Sale Guide and boost your sales! From Singles’ Day to New Year’s deals, capitalise on key shopping dates.

As Q4 gains momentum, there’s still time to optimise your customer acquisition strategy ahead of Black Friday. Read on for tips

Unlock your competitive edge! Learn strategies to analyse rivals in digital marketing and turn insights into success.