Google’s AI Max is being positioned as the next evolution of Search campaigns, promising smarter targeting, creative automation, and improved performance. But before you flip the switch, it’s worth understanding exactly how it work, what it changes, what it controls, and what it doesn’t. In this blog, we break down its features, benefits, limitations, and how to test it without losing control.

At IAB NewFronts in early May 2025, Meta took the stage to show us (once again) that they’re all-in on short‑form video, creators, and squeezing every last drop of attention from Reels and Threads. In this blog, we unpack major updates - from Reels Trending Ads and the new Creator Marketplace Trends tab, to an API for scaling creator collabs, Partnership Ads tweaks, and video ads on Threads - plus a no‑fluff checklist for action.

July’s here and it’s packed with opportunities, from major retail moments like Amazon Prime Day to cultural celebrations like Canada Day and Bastille Day. This campaign planner highlights the key dates that matter across the UK, US, and Europe, plus timely content ideas to help you build ads, emails, and organic posts that drive performance. Whether you're planning ahead or making last-minute tweaks, this guide has you covered.