April is where the year really starts to find its feet. The Easter long weekend kicks things off, the sun (occasionally) makes an appearance, and there is a genuine shift in energy as Q2 gets underway. Audiences are more engaged, budgets are refreshed and the content opportunities this month stretch from the brilliantly silly to the genuinely meaningful. There is no dominant awareness month in April the way March had Women's History Month, but that is actually a good thing. It gives you more...

Most teams know Google's ABCDs framework. Few actually use it. Here's how to apply it as a working creative audit tool across YouTube, Meta, TikTok and Snapchat.

March sits at the turning point between winter and spring and your content should reflect that. Here's everything worth showing up for this month, and how to do it well.