Google Marketing Live 2025 was packed with AI updates, but what was actually new, and what was just renamed? We break down the real innovations, what’s worth testing, and what Google conveniently forgot (again: B2B and lead gen, anyone?). Plus, a well-earned shoutout to #PPCChat and why Microsoft Activate may have just done it better.

Audience targeting isn’t just for Display and Performance Max; it’s a game-changer for Search and Shopping (PLA) campaigns too. With the...

May is packed with opportunities to create meaningful connections with your audience. From seasonal shopping trends and cultural...