Google Ads automation hasn’t suddenly changed, it’s quietly fragmented. What used to be one setting is now split across multiple permissions, all controlling what Google can add to your ads. The risk? Advertisers think they’ve opted out, but Google still has permission elsewhere. In 2026, control means knowing where automation actually lives.

January might seem quiet on the surface, inboxes are full, everyone's back to routines, and budgets are still being finalised. But it’s actually a brilliant time to show up, stand out, and start the year in the right place. With fewer distractions than peak season, this is your window to reconnect with your audience, grow your reach, and lean into content that resonates. Whether you're focused on brand building, clearing seasonal stock, or setting up your paid strategy for Q1, now’s the time...

Peak season leaves PPC accounts cluttered. This no-fluff 2026 housekeeping guide highlights the essential fixes, from conversions to creative to ensure your Google, Meta and Microsoft campaigns start the new year clean, stable and ready to scale.