On 17 August, Google Ads stops letting budget-limited campaigns quietly beat their targets. If your Target CPA or ROAS has been overdelivering, that efficiency is going away unless you act. Here's what's changing, why PPCers are wary, and your ten-minute fix.

August is quieter than July, but don't mistake quiet for empty. From Edinburgh Fringe and results season to Notting Hill Carnival's 60th anniversary, here's what's worth planning for this month, and what's worth skipping.

July is the month it all comes to a head. The World Cup final, Wimbledon, the Tour de France and America's 250th all land within a fortnight of each other, against the backdrop of peak summer and scattered audiences. Here is what matters, in which markets, and what to do about it.