4M Digital Insights Hub

Meta’s new Moment Maker (M³) raises the question: smart hype or real seasonal game changer? It promises one campaign pushing video across Reels, Stories, Feed, and In-Stream with urgency and reach. Used well, it can supercharge key moments like Black Friday. Used poorly, it’s just another shiny Ads Manager toggle that burns through budget.

October is when Q4 kicks into gear. Budgets start to move, seasonal messaging needs refining, and for many brands, it’s the last calm...

Google Merchant Center has had a serious glow-up in 2025. From Event Promotions that let you build campaigns around Black Friday or Christmas sales, to a new Brand Management hub and the launch of Merchant API v1, these updates could be the difference between standing out or getting lost this Q4. Here’s what’s changed, what’s still US-only for now, and how to prepare your Merchant Center before peak season hits.

Google has finally joined the creator economy party and honestly, about time. TikTok and Meta have been ahead of the curve for years when...