4M Digital Insights Hub

The final countdown is on. From peak gifting weekends to last delivery deadlines and the early signs of Boxing Day prep, December is a whirlwind for digital marketers. Whether you’re focused on paid ads or organic strategy, this month is your moment to close the year with a bang, and start teasing 2026 while you’re at it. 5 December - Bathtub Party Day (Fun, Global) A light-hearted day celebrating self-care and relaxation. Quirky? Yes. Great content opportunity for beauty, we

Let’s talk about something that’s been bugging me for a while. I am so tired of seeing people on Reddit (and elsewhere) confidently post things in PPC that just aren’t true or at best, are half-truths written so vaguely that they end up misleading anyone who’s actually trying to learn. Reddit can be a great space for discussion, but it’s also become a breeding ground for misinformation. When someone new to PPC reads those comments, takes them at face value, and then applies t

Broad isn’t magic, Phrase and Exact don’t work like they used to, and AI Max isn’t a match type. This no-fluff guide breaks down how Google Ads match types actually work, when to use each, and why structure and data quality matter more than ever. Learn how to clean up your account, tighten your negatives, and make Smart Bidding scale the right way.

November means one thing: peak season. From Bonfire Night to Black Friday, there’s no shortage of campaign opportunities. Whether you’re pushing last-minute promotions or building brand visibility before the Christmas rush, this blog covers the key marketing dates to help you plan smarter and perform stronger.