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August was slow by design. September flips it. Fashion's Big Four sprint from New York to Paris, results season kicks off, and half a dozen different audiences all snap back into gear on their own schedules. Here's what's worth planning for, and what's worth leaving alone.

On 17 August, Google Ads stops letting budget-limited campaigns quietly beat their targets. If your Target CPA or ROAS has been overdelivering, that efficiency is going away unless you act. Here's what's changing, why PPCers are wary, and your ten-minute fix.

August is quieter than July, but don't mistake quiet for empty. From Edinburgh Fringe and results season to Notting Hill Carnival's 60th anniversary, here's what's worth planning for this month, and what's worth skipping.

July is the month it all comes to a head. The World Cup final, Wimbledon, the Tour de France and America's 250th all land within a fortnight of each other, against the backdrop of peak summer and scattered audiences. Here is what matters, in which markets, and what to do about it.

June 2026 is one of the busiest months on the global marketing calendar in years. Here's what matters, in which markets, and what to do about it.

The buying journey has tripled in length and gone partly invisible. If your campaigns are still optimised around the final click, you're harvesting demand you're not creating. Here's what's changed and what to track instead.

If April was about planting seeds, May is when things start to bloom. Two bank holidays, Eurovision, the Met Gala, Cannes, Chelsea Flower Show, Mental Health Awareness Month and a calendar packed with content opportunities from the genuinely meaningful to the brilliantly silly. May is one of those months where the energy of the country, and much of Europe, noticeably lifts, and the best brands ride that wave rather than fight it. The mood shifts in May. People are outside mor

April is where Q2 really begins. From Easter bank holidays and April Fools' campaigns to Earth Day, the London Marathon and the return of terrace season, this month is packed with content opportunities for every kind of brand. Here is your full guide to making the most of it.

Most teams know Google's ABCDs framework. Few actually use it. Here's how to apply it as a working creative audit tool across YouTube, Meta, TikTok and Snapchat.

March sits at the turning point between winter and spring and your content should reflect that. Here's everything worth showing up for this month, and how to do it well.

AI is woven into the platforms we work with, shaping how people discover information online. For PPC professionals, this brings opportunity, expectation, and some concern. The problem isn't AI itself, it's unchecked reliance on it. This guide covers where AI genuinely helps, where it misleads, and the quality checks every PPC manager needs.

February is the sweet spot between the new-year reset and spring momentum. It’s a month made for connection-led campaigns, cultural relevance, and content that actually means something. From Black History Month and LGBTQ+ History Month to Lunar New Year, Six Nations, Valentine’s and even Pokémon Day, this guide breaks down the February 2026 dates worth paying attention to, with context, markets and practical ideas to help you show up with purpose (not noise).

Google Ads automation hasn’t suddenly changed, it’s quietly fragmented. What used to be one setting is now split across multiple permissions, all controlling what Google can add to your ads. The risk? Advertisers think they’ve opted out, but Google still has permission elsewhere. In 2026, control means knowing where automation actually lives.

The time for new beginnings, get inspired by our content tips for January 2026.

Peak season leaves PPC accounts cluttered. This no-fluff 2026 housekeeping guide highlights the essential fixes, from conversions to creative to ensure your Google, Meta and Microsoft campaigns start the new year clean, stable and ready to scale.

Reddit’s ad platform has evolved fast, but most advertisers haven’t noticed. From community-driven targeting to new interactive and product-led formats, Reddit offers a powerful (and under-used) space for brands who thrive on conversation. This guide covers what works, what doesn’t, and how to test Reddit ads properly.

TikTok Search Ads are rolling out globally, giving brands a new way to appear when users actively look for reviews, solutions and real-life demonstrations. This guide explains how TikTok Search works, where it’s available, how targeting differs from Google, what creative performs best, and which industries should be testing it now.

Google Ads Recommendations can be genuinely helpful or quietly chaotic. This guide breaks down which suggestions you should trust, which to avoid, the hidden menus that catch advertisers out, and how to stay firmly in control of your campaigns.

The final countdown is on. From peak gifting weekends to last delivery deadlines and the early signs of Boxing Day prep, December is a whirlwind for digital marketers. Whether you’re focused on paid ads or organic strategy, this month is your moment to close the year with a bang, and start teasing 2026 while you’re at it. 5 December - Bathtub Party Day (Fun, Global) A light-hearted day celebrating self-care and relaxation. Quirky? Yes. Great content opportunity for beauty, we

Let’s talk about something that’s been bugging me for a while. I am so tired of seeing people on Reddit (and elsewhere) confidently post things in PPC that just aren’t true or at best, are half-truths written so vaguely that they end up misleading anyone who’s actually trying to learn. Reddit can be a great space for discussion, but it’s also become a breeding ground for misinformation. When someone new to PPC reads those comments, takes them at face value, and then applies t