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April is where Q2 really begins. From Easter bank holidays and April Fools' campaigns to Earth Day, the London Marathon and the return of terrace season, this month is packed with content opportunities for every kind of brand. Here is your full guide to making the most of it.

Most teams know Google's ABCDs framework. Few actually use it. Here's how to apply it as a working creative audit tool across YouTube, Meta, TikTok and Snapchat.

March sits at the turning point between winter and spring and your content should reflect that. Here's everything worth showing up for this month, and how to do it well.

AI is woven into the platforms we work with, shaping how people discover information online. For PPC professionals, this brings opportunity, expectation, and some concern. The problem isn't AI itself, it's unchecked reliance on it. This guide covers where AI genuinely helps, where it misleads, and the quality checks every PPC manager needs.

February is the sweet spot between the new-year reset and spring momentum. It’s a month made for connection-led campaigns, cultural relevance, and content that actually means something. From Black History Month and LGBTQ+ History Month to Lunar New Year, Six Nations, Valentine’s and even Pokémon Day, this guide breaks down the February 2026 dates worth paying attention to, with context, markets and practical ideas to help you show up with purpose (not noise).

Google Ads automation hasn’t suddenly changed, it’s quietly fragmented. What used to be one setting is now split across multiple permissions, all controlling what Google can add to your ads. The risk? Advertisers think they’ve opted out, but Google still has permission elsewhere. In 2026, control means knowing where automation actually lives.

The time for new beginnings, get inspired by our content tips for January 2026.

Peak season leaves PPC accounts cluttered. This no-fluff 2026 housekeeping guide highlights the essential fixes, from conversions to creative to ensure your Google, Meta and Microsoft campaigns start the new year clean, stable and ready to scale.

Reddit’s ad platform has evolved fast, but most advertisers haven’t noticed. From community-driven targeting to new interactive and product-led formats, Reddit offers a powerful (and under-used) space for brands who thrive on conversation. This guide covers what works, what doesn’t, and how to test Reddit ads properly.

TikTok Search Ads are rolling out globally, giving brands a new way to appear when users actively look for reviews, solutions and real-life demonstrations. This guide explains how TikTok Search works, where it’s available, how targeting differs from Google, what creative performs best, and which industries should be testing it now.

Google Ads Recommendations can be genuinely helpful or quietly chaotic. This guide breaks down which suggestions you should trust, which to avoid, the hidden menus that catch advertisers out, and how to stay firmly in control of your campaigns.

The final countdown is on. From peak gifting weekends to last delivery deadlines and the early signs of Boxing Day prep, December is a whirlwind for digital marketers. Whether you’re focused on paid ads or organic strategy, this month is your moment to close the year with a bang, and start teasing 2026 while you’re at it. 5 December - Bathtub Party Day (Fun, Global) A light-hearted day celebrating self-care and relaxation. Quirky? Yes. Great content opportunity for beauty, we

Let’s talk about something that’s been bugging me for a while. I am so tired of seeing people on Reddit (and elsewhere) confidently post things in PPC that just aren’t true or at best, are half-truths written so vaguely that they end up misleading anyone who’s actually trying to learn. Reddit can be a great space for discussion, but it’s also become a breeding ground for misinformation. When someone new to PPC reads those comments, takes them at face value, and then applies t

Broad isn’t magic, Phrase and Exact don’t work like they used to, and AI Max isn’t a match type. This no-fluff guide breaks down how Google Ads match types actually work, when to use each, and why structure and data quality matter more than ever. Learn how to clean up your account, tighten your negatives, and make Smart Bidding scale the right way.

November means one thing: peak season. From Bonfire Night to Black Friday, there’s no shortage of campaign opportunities. Whether you’re pushing last-minute promotions or building brand visibility before the Christmas rush, this blog covers the key marketing dates to help you plan smarter and perform stronger.

Shopify merchants are starting to see silent feed migrations from Google’s Content API to the new 'Merchant API' and it’s happening faster than expected. Because feed rules and supplemental feeds are tied to specific data sources, they won’t carry over automatically. Here’s what’s changing, how to check if you’ve been migrated, and what to do before your feed rules disappear.

Meta’s new Moment Maker (M³) raises the question: smart hype or real seasonal game changer? It promises one campaign pushing video across Reels, Stories, Feed, and In-Stream with urgency and reach. Used well, it can supercharge key moments like Black Friday. Used poorly, it’s just another shiny Ads Manager toggle that burns through budget.

October is when Q4 kicks into gear. Budgets start to move, seasonal messaging needs refining, and for many brands, it’s the last calm before the Black Friday chaos begins. But don’t get distracted by what’s coming and miss what’s here now. October offers plenty of campaign opportunities, from sustainability-led messaging to spooky fun, and even the first glimpse of holiday planning. This guide pulls together the most relevant dates across the UK, US, and Europe to help you pl

Google Merchant Center has had a serious glow-up in 2025. From Event Promotions that let you build campaigns around Black Friday or Christmas sales, to a new Brand Management hub and the launch of Merchant API v1, these updates could be the difference between standing out or getting lost this Q4. Here’s what’s changed, what’s still US-only for now, and how to prepare your Merchant Center before peak season hits.

Google has finally joined the creator economy party and honestly, about time. TikTok and Meta have been ahead of the curve for years when...