4M Digital Insights Hub

January might seem quiet on the surface, inboxes are full, everyone's back to routines, and budgets are still being finalised. But it’s actually a brilliant time to show up, stand out, and start the year in the right place. With fewer distractions than peak season, this is your window to reconnect with your audience, grow your reach, and lean into content that resonates. Whether you're focused on brand building, clearing seasonal stock, or setting up your paid strategy for Q1

Peak season leaves PPC accounts cluttered. This no-fluff 2026 housekeeping guide highlights the essential fixes, from conversions to creative to ensure your Google, Meta and Microsoft campaigns start the new year clean, stable and ready to scale.

Reddit’s ad platform has evolved fast, but most advertisers haven’t noticed. From community-driven targeting to new interactive and product-led formats, Reddit offers a powerful (and under-used) space for brands who thrive on conversation. This guide covers what works, what doesn’t, and how to test Reddit ads properly.

TikTok Search Ads are rolling out globally, giving brands a new way to appear when users actively look for reviews, solutions and real-life demonstrations. This guide explains how TikTok Search works, where it’s available, how targeting differs from Google, what creative performs best, and which industries should be testing it now.

Google Ads Recommendations can be genuinely helpful or quietly chaotic. This guide breaks down which suggestions you should trust, which to avoid, the hidden menus that catch advertisers out, and how to stay firmly in control of your campaigns.

The final countdown is on. From peak gifting weekends to last delivery deadlines and the early signs of Boxing Day prep, December is a whirlwind for digital marketers. Whether you’re focused on paid ads or organic strategy, this month is your moment to close the year with a bang, and start teasing 2026 while you’re at it. 5 December - Bathtub Party Day (Fun, Global) A light-hearted day celebrating self-care and relaxation. Quirky? Yes. Great content opportunity for beauty, we

Let’s talk about something that’s been bugging me for a while. I am so tired of seeing people on Reddit (and elsewhere) confidently post things in PPC that just aren’t true or at best, are half-truths written so vaguely that they end up misleading anyone who’s actually trying to learn. Reddit can be a great space for discussion, but it’s also become a breeding ground for misinformation. When someone new to PPC reads those comments, takes them at face value, and then applies t

Broad isn’t magic, Phrase and Exact don’t work like they used to, and AI Max isn’t a match type. This no-fluff guide breaks down how Google Ads match types actually work, when to use each, and why structure and data quality matter more than ever. Learn how to clean up your account, tighten your negatives, and make Smart Bidding scale the right way.

November means one thing: peak season. From Bonfire Night to Black Friday, there’s no shortage of campaign opportunities. Whether you’re pushing last-minute promotions or building brand visibility before the Christmas rush, this blog covers the key marketing dates to help you plan smarter and perform stronger.

Shopify merchants are starting to see silent feed migrations from Google’s Content API to the new 'Merchant API' and it’s happening faster than expected. Because feed rules and supplemental feeds are tied to specific data sources, they won’t carry over automatically. Here’s what’s changing, how to check if you’ve been migrated, and what to do before your feed rules disappear.

Meta’s new Moment Maker (M³) raises the question: smart hype or real seasonal game changer? It promises one campaign pushing video across Reels, Stories, Feed, and In-Stream with urgency and reach. Used well, it can supercharge key moments like Black Friday. Used poorly, it’s just another shiny Ads Manager toggle that burns through budget.

October is when Q4 kicks into gear. Budgets start to move, seasonal messaging needs refining, and for many brands, it’s the last calm before the Black Friday chaos begins. But don’t get distracted by what’s coming and miss what’s here now. October offers plenty of campaign opportunities, from sustainability-led messaging to spooky fun, and even the first glimpse of holiday planning. This guide pulls together the most relevant dates across the UK, US, and Europe to help you pl

Google Merchant Center has had a serious glow-up in 2025. From Event Promotions that let you build campaigns around Black Friday or Christmas sales, to a new Brand Management hub and the launch of Merchant API v1, these updates could be the difference between standing out or getting lost this Q4. Here’s what’s changed, what’s still US-only for now, and how to prepare your Merchant Center before peak season hits.

Google has finally joined the creator economy party and honestly, about time. TikTok and Meta have been ahead of the curve for years when...

With Google’s AI Mode and Microsoft’s Copilot now serving ads inside AI search, brands may appear without even realising it. Here’s what’s happening, where ads show, and what to watch out for.

September marks the reset before Q4 kicks off, but it’s far from slow. From back-to-school campaigns to awareness days like 100 Days ‘til Christmas and International Day of Charity, there are plenty of opportunities to align your paid and organic strategy. This blog rounds up the key dates across the UK, US, and Europe to help you stay relevant, timely, and one step ahead.

Not all KPIs are created equal. Chasing CTR or CPC without context can lead to wasted spend and missed opportunities. The right metrics depend on your campaign type, goal, and funnel stage, so stop relying on one-size-fits-all KPIs and start tracking what really drives growth.

With 2025’s search results more competitive than ever, bidding on brand is still a must. It protects your position, keeps your message in your hands, and stops competitors, resellers, or AI overviews from stealing clicks. Whether in Search or Shopping, brand campaigns aren’t optional, they’re key to controlling visibility and making sure customers find you first.

Google’s Demand Gen has levelled up, now featuring video (including Shorts), carousels, and dynamic product feeds across YouTube, Discover, and Gmail. This 'no-fluff' 2025 guide walks you through who should use it (think new launches, creative-first marketers), how to structure audiences, test formats, and budget smart for optimal performance. Learn how to slice your campaigns by creative and audience, avoid common pitfalls, and let Google’s AI do the heavy lifting, without l

August can feel sleepy but smart brands know it's a launchpad. This 2025 marketing calendar walks you through final summer-sale moments, festival season peaks, and back-to-school prep across the US, UK, and EU. Learn to segment audiences with seasonal bundles, planners, and uni-ready content, plus practical tips to edge ahead of Q4, from ACW rolls to early promo planning.