Everyone’s managing feeds. Almost nobody’s been taught how.

There’s no dedicated training for feed optimisation.

There are modules buried inside Google Shopping courses, vendor academies designed to sell you a tool, and blog posts you can piece together yourself. This is something different. A proper, structured course built entirely around feeds, from the foundations up.

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Foundation and Advanced courses launch simultaneously, so you can start at the right level for you from day one or take both together.

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Why this course?​

Most people managing feeds have picked it up on the job, relied on a tool to do the heavy lifting, or had it handed to them with no guidance. That’s not their fault, proper training simply hasn’t existed. Until now.

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• Feed-specific, not bolted on. This isn’t a module inside a broader PPC course. It’s a full programme built entirely around feed optimisation as a discipline.

• Foundation and Advanced. Both courses launch at the same time. Start where you are and go as deep as you need.

• Built by a practitioner. 15+ years in PPC, agency side and freelance. Founder of 4M Digital Consulting and Don’t Panic PPC. Speaker at BrightonSEO May 2026. This is real-world knowledge, not theory.

• Covers what everyone else misses. From Google Merchant Centre setup and feed structure, right through to underutilised attributes, multi-channel management across Google, Meta, TikTok Shop and Pinterest, micro conversions and future-proofing.

• Kept up to date. The feed landscape changes constantly. The course will be reviewed and updated regularly so what you learn stays relevant.

Who's it for?

If you work with feeds and you’ve never had proper training on them, this is for you.

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• In-house teams. Ecommerce managers and performance marketers who’ve had feed responsibility handed to them with no formal training.

• Digital agencies. PPC and performance teams where feed quality directly impacts client results and where proper training pays for itself.

• Freelance consultants. Independent PPC specialists who want to formalise their feed knowledge and back it up with a recognised qualification.

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