Don't Panic: Your Post-HeroConf Talk Resource Guide
Thanks so much for coming to the talk at HeroConf UK or following up after seeing the slides or recording.
It genuinely means a lot and I hope it gave you some useful things to take back to your feeds.
The whole session was inspired by the Hitchhiker's Guide to the Galaxy because if you've ever stared at a merchant feed with no training and no instructions, you'll know exactly why.
Here's the slide deck so you can revisit anything or share it with your team:
If the talk got you thinking about feeds, PPC or where to go next, keep scrolling. Below you'll find the course I'm building, the community I run and how to get in touch if you need hands-on support.
Want to know more about Don't Panic PPC Community?
Don’t Panic PPC is a free community for anyone working in or around PPC. Whether you’re in-house, agency-side, freelance, or just getting started, you’re welcome. There’s already a lot of feed chat in there.
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Free to join - no membership fees or premium tiers
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Active Discord community - daily discussions on campaigns, platforms and trends
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Fortnightly drop-in calls - live collaborative problem-solving sessions
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Free resource library - guides, templates and toolkits
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Podcast launching soon
Want to know more about our Merchant Feed Optimisation Course?
If the talk resonated, this is the next step. The Merchant Feed Optimisation Course is the first dedicated training programme built entirely around feeds, from the foundations up.
Most people managing feeds have picked it up on the job, pieced it together from blog posts or relied on a tool to do the heavy lifting. That's not their fault, proper training simply hasn't existed. Until now.
Foundation and Advanced levels launch at the same time so you can start where you are and go as deep as you need. Register your interest and you'll get one email when it goes live, plus guaranteed early bird pricing.
Please ensure you put BrightonSEO in the 'How did you hear about this?' section as 2 lucky winners will get FREE access!
Want to know more about Don't Panic PPC Podcast?
Want to work with me?
If the talk got you thinking about your own feeds or ad accounts and you want proper hands-on support, that's what 4M Digital Consulting is here for.
I work with brands, retailers and agencies on a consultancy basis across feed audits, Google Merchant Centre troubleshooting, account reviews and ongoing paid media strategy across Google Ads, Microsoft Ads and paid social.
Whether you've got a specific problem to solve, want a fresh pair of eyes on performance or need ongoing support, get in touch and we'll work out what makes sense.